Features

Everything CIM can do.

What works today in each lane, with what is in development marked. Anything not marked is live in the beta.

150 features.

Competitor Intelligence

What does Competitor Intelligence do?

CIM watches your competitors' pricing pages, changelogs, job posts, app-store reviews and news, keeps a timeline of every change with its before and after, and writes one plain-English digest of what changed and why it matters.

Watch

  • Setup Wizard

    Enter your company's website, review the competitors found for you, and finish: the first checks start at once.

  • Add a Competitor

    Add a competitor by name and domain, with an optional pricing page address.

  • Find Competitors

    Let the assistant find your competitors from your company details; each is checked and the verified ones are added.

  • Manage Monitored Sources

    See every source with its confidence out of 100 and its status, turn it on or off, edit it, and add new ones.

  • Pricing Page Monitoring

    Watch a competitor's pricing page for new or removed plans, and for price, limit, free-period and add-on changes.

  • Changelog Monitoring

    Watch a competitor's release notes or changelog feed for new and updated entries.

  • Job Post Monitoring

    Watch a competitor's job board for roles opened and closed, hiring surges and leadership hires.

  • Review Monitoring

    Watch a competitor's App Store ratings and the themes reviewers raise.

  • News and Press Monitoring

    Watch for news articles and press mentions about a competitor.

  • Watched Pages

    Watch any public page for changes to its main text, such as a partner list or a terms page.

  • New and Removed Page Monitoring

    Watch a competitor's sitemap for new and removed pages, grouped by section, with new sections and new languages called out.

  • Blog and Press Monitoring

    Watch a competitor's blog, press and podcast feeds for new posts, with funding, launch and leadership news scored higher.

  • Legal and Trust Page Monitoring

    Watch a competitor's terms, privacy, security and trust pages and subprocessor list for changes, new compliance standards and new vendors.

  • Status Page Monitoring

    Watch a competitor's public status page for new incidents and incidents that get worse.

  • SEC Filings

    See the recent annual reports, quarterly reports, current reports and registration statements a public competitor filed with the SEC, each with its filing date and a link to SEC's page for it.

  • Contract Awards

    See the recent U.S. federal contracts a competitor has won, once you confirm which company on USAspending.gov it is.

  • Scheduled Source Checks

    Each kind of source is checked on its own schedule, politely and with retries.

  • Check a Competitor Now

    Start an immediate check of all of a competitor's enabled sources.

  • Weekly Source Search

    Every Sunday the service looks again for sources a competitor is missing and suggests what it finds.

  • Suggested Competitors

    See competitors waiting for you in one table, with where each was found, why and the check it passed, and add or dismiss each.

  • Checked Suggestions

    Every suggestion shows the check it passed or failed and why it was suggested; older web-search suggestions show their quote.

  • Competitor Social Channels

    Enter a competitor's social accounts so cited posts and pages can be matched to it.

  • Competitor List

    See every competitor as a tile with its priority, source health, the last 30 days of changes, how it is moving, its highest change and the projects it is working on.

  • Competitor Page

    Open one competitor to see five answers about it at a glance, then ten views: Summary, Timeline, Profile, Working on, Messaging, Hiring & reviews, Against you, Sources, Battlecard and Settings.

  • Source Health

    See how reliably each source has been checked, and fix the ones that fail.

Read

  • Timeline of Everything a Competitor Did

    Browse everything a competitor did, week by week and kind by kind, filter it, and open the before-and-after and the evidence of any change.

  • Change Detail

    Open one change to see its level and how it was set, why it matters, exactly what was before and after, the evidence, and the changes linked to it.

  • Snapshot Viewer

    See a saved copy of a source as it looked when it was checked.

  • Changes Across All Competitors

    See every change from every competitor ranked by importance, with level tiles, a grid of where the changes are, and filters by level, competitor, kind, words and what is new for you.

  • Saved Views

    Save a set of filters under a name and come back to it with one choice.

  • Custom Views

    Arrange your own boards from thirty ready-made widgets that read the figures already stored.

  • Custom View Layout

    Add, remove, move and resize the widgets of a view, share it, bookmark it or delete it.

  • Web-Archive History

    Load up to a year of a competitor's past pricing and changelog changes from the public web archive.

  • Importance Rating and Written Digests

    Each detected change is rated for importance by fixed rules and summarised in plain English.

  • Cross-Source Correlation

    Changes that line up across several kinds of source score higher.

  • One Digest for All Competitors

    One digest per workspace covers every competitor, with links to the evidence behind each change.

  • Digest List

    See when the next digest goes out, what is in it so far and who gets it, then search every digest your workspace has had by competitor, date range and type of change.

  • Read and Share a Digest

    Read a digest in two parts, Competitors and Your company, share it by link and save it as a PDF.

  • This Week So Far

    See the changes collected since the last digest and write a private draft of the next one.

  • Market Moves

    A monthly look at your market on the Market moves tab, built from the changes already recorded for your competitors, with the page behind every item and the month's changes counted by kind.

  • Competitor Battlecard

    A one-page summary of a competitor, with how it stands against you, to download as a PDF or a Markdown file.

Share and deliver

  • Shared Digest Links

    Create a private read-only link to a digest that anyone can open without signing in, and turn it off at any time.

  • Protected Share Links

    Share a digest or report by link, with an optional password, and turn each link off when you are done.

  • Client Reports

    Issue a frozen report from the sections and the period you choose, or from a template, then download it as a PDF or CSV or share it by link.

  • Report Templates

    Start a report from a named set of sections, and save your own sets for next time.

  • Report Branding

    Put your logo, colours and footer on issued reports, their PDF files and shared report pages.

  • Digest Delivery by Email

    New digests are sent to the team by email.

  • Digest Recipients and Style

    Choose which members get the digest, which competitors and sources each sees, and its tone and length.

  • Instant Alerts for Big Changes

    Get a notice and an email straight away when a change reaches your threshold.

  • Major Change Flags

    Every change that matters is flagged by fixed rules and shown in the bell and at the top of the digest.

  • Notices

    A bell and a list tell you what happened: scans, major changes, alerts, broken sources, digests and lost connections.

  • Notification Settings

    Choose, for each kind of notice, whether it appears in the bell and whether it is also emailed to you.

  • Data Exports

    Download any table as CSV or JSON; large tables and the all-answers zip are made in the background.

  • Export Column Sets and Resume

    Save a choice of columns under a name to download again, and start a stopped export again.

  • Looker Studio Data Feed

    Read your tables in Looker Studio through a private CSV address that you can turn off at any time.

  • Data API and Keys

    Make API keys for your own tools or an AI assistant, set their expiry, limits and competitors, and read your competitors, changes and digests.

  • Assistant Server

    Let an outside AI assistant read your competitor and AI visibility data with the same tools as the API, and add or archive prompts when its key allows it.

AI Visibility

What does AI Visibility do?

AI Visibility measures which brands AI answers name for the prompts you track, through an AI assistant's programmatic interface; the assistant's own app may answer differently.

Measure

  • AI Visibility Scans

    Each day the workspace's tracked prompts are put to an AI assistant, and the answers are measured.

  • AI Visibility Prompts

    Choose the questions put to an AI assistant about your market, and review suggested ones.

  • AI Visibility Prompt Results

    Open one prompt to see how it does week by week, which brands, pages, sites and searches its AI answers used, and its latest answers.

  • Research Prompts

    Let CIM write the questions your buyers ask AI and add the ones that pass the checks.

  • Prompt Builder

    Answer a few questions and get draft prompts, with warnings for wording that could steer the answer.

  • Brand Names and Aliases

    Tell the service every name your brand and each competitor go by.

  • Name Matching and Brand Merges

    See brand names in answers that none of your brands owns, map them to a brand, merge two competitors with a full undo, and move the mappings as a file.

  • Parent Brands, Left-Out Brands and the Counting Rule

    Put a product line under its maker, leave a brand out of every figure, and choose which answers count as naming a brand.

  • AI Visibility Overview

    See how often AI answers name your brand, against your competitors, week by week.

  • AI Visibility Overview Sources and Chart Options

    Switch the brand chart between lines and bars, download it as a picture or as data, and see which kinds of site, domains and pages the answers cite.

  • AI Visibility Benchmark

    Compare every tracked brand side by side and see where rivals lead.

  • AI Visibility Brand Results

    Open a brand to see its figures, its strongest and weakest assistant, its weeks, its rankings and the brands named beside it that you do not track.

  • AI Visibility Answers

    Read every answer an assistant gave, with your brand and others marked.

  • AI Visibility Answers by Prompt

    List each prompt once with its answer count and the share of its answers that used a web search, showed links or compared products, in columns you choose.

  • Add Answers You Collected

    Paste an answer, or upload a CSV or JSON file of answers, so they count in your AI Visibility figures.

  • Personas and Markets

    Ask your prompts as different kinds of people and from different places, and copy prompts to other countries and languages.

  • Closed-Book Visibility

    See how often an assistant names your brand from memory alone, with web search turned off.

Understand and act

  • AI Visibility Risers and Fallers

    See which topics and competitors are gaining or losing visibility against the period before.

  • AI Visibility Performance Matrix

    Cross any two of brand, topic, country, prompt and tag to see where your visibility is strong.

  • AI Visibility Cuts

    See how often your brand is named for each buying stage, persona and language, with the answers and likely range behind every row.

  • AI Visibility Country Map

    See on a tile map of the world which countries name your brand most, with each country's figures in a list.

  • AI Visibility Topic Priorities

    Place every topic by how often you are named against how often your own site is cited.

  • AI Perception

    See how AI answers describe your brand and your closest rivals, and what objections they raise.

  • Perception Settings

    Set the industry the market question is written for, see how often each question is asked, start a Perception run now and read the recent runs.

  • Facts and Accuracy

    Keep a library of true facts about your company and see how many of the claims AI answers make about your brand they back or rule out.

  • Add Many Facts

    Paste up to 50 facts or upload a CSV file, see which are new, already kept or faulty, and add only the new ones.

  • Draft Facts From Your Website

    Have the site read your own website and list the facts it states, then tick the ones that are true.

  • What Other Sites Say About Your Facts

    See where pages on other sites that AI answers cite agree or disagree with your facts.

  • Correct a Contradicted Claim

    Turn a claim your facts rule out into an action: publish a page, update one of your pages, or ask the source to correct it.

  • Sentiment Review

    Settle the sentiment readings the automatic readers could not agree on.

  • AI Visibility Readers

    A second reader and a stronger reviewer check the tone scores, and a monthly perception run profiles how AI answers describe you.

  • Competitor AI Tab

    See how AI answers talk about one competitor.

  • Chart Notes

    Pin a dated note to a time chart, such as a relaunch or a campaign start, so changes in the line have a reason beside them.

  • Lift Analysis

    Measure whether the prompts you worked on gained more AI visibility than the ones you left alone, always labelled as a correlation.

  • Ask About a Chart Point

    Choose a point on a chart, edit the suggested question, and press Send to get a written answer.

  • Metric Alerts

    Get a notice when an AI visibility figure crosses a line you set, once, and again only after it has come back.

  • Saved Filters

    Keep the filters you chose on AI Visibility, GEO or SEO under a name, and meet them again on the next page.

  • Share-of-Voice Brief

    One page that sets your share of voice against the top five competitors, in fixed sentences written by rules.

  • Preset Reports

    Run one of seven ready-made analyses of the stored figures and keep every run.

  • Campaigns and Dated Changes

    Keep the days you ran a campaign or changed a page, to compare the weeks around them.

  • Campaign Impact

    Compare four weeks before a campaign's start day with four weeks from it, and see whether its pages were cited afterwards.

  • Sentiment Shift

    Compare four weeks before a dated change with four weeks from it, and see whether every brand moved the same way.

  • AI Visibility Overview PDF

    Download the whole AI Visibility overview for the last 7, 28 or 90 days as a PDF.

  • Data API: Brands, Prompts and Answers

    Read your brands, topics, tags, prompts, stored AI answers with their full text, and the searches the AI ran, as JSON.

  • Data API: Reports, Sources and Datasets

    Read the brand report with dimensions, filters and a filter tree, the source domain and page reports, every exportable table, and the API documents.

SEO Monitoring

What does SEO Monitoring do?

SEO Monitoring reports competitors' technical site changes each week and lets you upload your own search queries; the Search Console connection is in development, and competitor rankings are not available yet.

Competitor sites

  • SEO Overview

    See your site's SEO score and how it is made, the fixes in order, and where you stand against the competitors you watch.

  • SEO Competitor Comparison

    Put your site's SEO score next to each competitor's, with your place and how each has moved over 90 days.

  • Site Tag Changes

    Every title, canonical, noindex, structured data, status, sitemap and robots.txt change found on competitor pages, listed with the other competitor changes.

  • Competitor Search and Site Tab

    See the pages read for one competitor's site tags, its last ten site changes and whether AI crawlers can read its site.

Your search data

  • Search Queries

    Upload a Search Console or Bing query export, browse the searches that showed your site, and see which ones your tracked prompts cover.

  • Search Query Import

    Upload a Search Console or Bing query export, see which searches your tracked prompts already cover, and turn the rest into prompt suggestions.

  • Keyword Research

    Save keyword lists, each with a match type and a country. Search volume is in development.

  • Search-Term Coverage

    See every search term we hold with its volume from each source side by side, and which ones no tracked prompt covers.

Audit

  • SEO and AI Visibility Review

    Read a review of your own site in six sections: every open issue with its severity, what is wrong, how to fix it and who does it, then a checklist of every item checked.

  • Local Presence

    Check that your site carries local business markup and that the listings you enter agree with it.

GEO Monitoring

What does GEO Monitoring do?

GEO stands for generative engine optimization. GEO Monitoring lists the sources AI answers cite, your gaps and AI crawler access.

Sources and gaps

  • GEO Sources

    See which websites AI answers read and cite, and how that is changing.

  • GEO Gaps

    Find the sources that name your rivals but not you, and turn them into actions.

  • GEO Searches

    See the web searches an AI assistant runs to answer your prompts, and the words it adds or drops.

  • Presence on Sources

    Learn whether the pages AI answers cite actually name your brand.

  • Citation Analyses

    See what kinds of sites AI answers cite, which sites they cite together and how old the pages are.

  • Off-Site Presence

    See where your brand and each competitor show up outside their own websites: Wikipedia, Wikidata, news, Reddit, YouTube and the web archive.

Your site and what to do next

  • AI Crawler Access

    Check whether your site, and each competitor's, lets AI crawlers in.

  • Site Readiness Audit

    Check whether your site is easy for AI assistants to read and cite.

  • GEO Competitor Comparison

    Put your site's AI readiness next to each competitor's, overall and check by check.

  • AI Bot Traffic

    See which AI crawlers request your pages, from your own server logs.

  • AI Bot Performance

    See how fast your site answers each AI bot, how much came from a cache and how many bytes were sent.

  • AI Bot Visits by Country

    See which countries your AI bot visits come from, as a map and a table.

  • AI Bots in Your Logs

    See every AI bot, what your robots file says about it, and how often it visited.

  • AI Bot Page Details

    See which pages AI bots ask for, what they get back, and what kind of page each one is.

  • Page Citation Breakdown

    Open one page of your site to see who visits it and where its citations come from.

  • AI Referrals

    See the visits that AI answers send to your site, and what they did there, from an analytics export you upload. The direct connection is in development.

  • My Website

    See, page by page, what AI bots do on your site and what the visitors AI sends do next.

  • GEO Actions

    Track the work of getting your brand named on the sources that matter.

  • Recommended Actions

    A ranked list of what to do next, built from your gaps, crawler access and site audit.

  • Content Gaps

    Find the questions where AI answers cite a rival's page and your site may have no answer.

  • Placements

    Keep a register of the articles you earned and see how many answers cite each one.

Your workspace

Your workspace

  • Overview

    See what changed at your competitors and how your own site stands, as question tiles with a period, a comparison and a table behind each.

  • Set Up Your Workspace

    A workspace with no competitor yet opens on one clear step, and during the first run the setup checks sit in two halves.

  • First Run Progress

    Watch your workspace prepare for its first digest: every step, live, on the Overview.

  • Company Details

    Tell the app about your company once, so it can find your competitors and write the questions your buyers ask.

  • Setup Checklist

    See how complete your workspace setup is, split into competitor monitoring and your company, with a link that fixes each missing step.

  • Delivery Preferences

    Choose how and when digests and alerts are delivered.

  • Team and Invitations

    See your team, invite colleagues, change roles, reset passwords and remove people.

  • Viewer Role

    Invite someone who can read everything in the workspace and change nothing.

  • Company Switcher

    Switch between your companies, or add one, from the left of the top bar.

  • Mobile Navigation

    Use the app on a phone, a tablet or a narrow window with a top bar, a bottom tab bar of Overview, Competitors, Company and Digests, and a More sheet.

In development

Being built during the beta

  • Slack deliveryIn development

    Digests and alerts posted to Slack, with a channel per competitor.

  • Search Console connectionIn development

    Clicks, impressions and queries from your own property.

  • Keyword search volumeIn development

    Monthly search counts for your keyword lists.

  • Bing Webmaster connectionIn development

    Bing clicks, impressions and queries in SEO. Query file upload works today.

  • Trustpilot and Google Play reviewsIn development

    More review sources through official access.

Not available yet

  • Competitor rankings, search features and backlinksNot available yet

    These are not measured yet.

  • Ad creativeNot available yet

    Ad creative is not monitored today.

Get early access.

CIM is in private beta. Request access and we will reach out when your place opens.

See plans
Features — Competitor Intelligence Monitor