From domain paste to Monday morning brief in under ten minutes.
No scrapers. No configuration. No ongoing maintenance. Here's exactly what happens when you add a competitor to CIM.
Add a Competitor — Paste a Domain, We Do the Rest
You don't need to know where a competitor keeps their pricing page, which ATS they use, or whether they're on G2. Paste their root domain — competitor.com — and CIM's auto-discovery engine takes over. It identifies and validates each source type: pricing page structure, changelog or release blog, job board (direct ATS or aggregators like Greenhouse, Lever, Workable), review profiles, active ad accounts, and news coverage.
Discovery runs in the background and typically completes within two minutes. You get a confirmation view showing which sources were found and their confidence level. If a source couldn't be detected — say, a competitor with no public changelog — CIM flags it and continues monitoring the others. When they eventually publish one, we pick it up automatically.
What you see in the UI
A competitor card populates with green checkmarks across each source type, a "first crawl in progress" status, and an estimated time to your first digest entry. No forms to fill. No URLs to enter. The setup screen is a single text field.
We Start Monitoring — Sources Wired, First Crawl Running
The moment auto-discovery completes, CIM begins monitoring on a continuous schedule. Pricing pages are crawled daily — price changes and plan restructures are time-sensitive, so we prioritize them. Changelogs and job boards are crawled multiple times per day. Reviews are aggregated weekly. Ad creative is pulled from Meta and Google's public libraries on a rolling 48-hour window.
Every change is stored immediately with a full timestamp, the exact content before and after, and source metadata. This is your historical record — it starts accumulating from the first crawl, not from the day you remember to check. Growth and Pro plans store everything indefinitely; Starter keeps a rolling 90-day window.
What you see in the UI
A live activity feed within the competitor card shows the first detected changes rolling in, each tagged by source type and time. The timeline view begins populating. Within 24 hours of adding a new competitor, most teams see their first substantive changes captured.
Detect Changes and Classify Significance
Not every detected change is worth interrupting your week. A competitor fixing a typo on their pricing page isn't the same as dropping their entry-level plan or posting fifteen enterprise sales roles. CIM classifies every change by significance — High, Medium, or Low — based on the type of change, its magnitude, and its source.
High-significance changes trigger different behavior depending on your plan: Starter includes them in the weekly digest with elevated placement; Growth and Pro users can receive real-time alerts the moment they're detected. The classification logic factors in cross-source correlation: a pricing page simplification combined with a hiring spike in enterprise sales roles gets classified higher than either signal alone.
What you see in the UI
Each change in the timeline carries a significance badge (High / Medium / Low) and a one-line AI summary. High-significance items are flagged in the competitor health dashboard. The narrative for High items is longer and more analytical; Low items get a brief factual summary.
Receive Your Digest — Brief Lands Every Monday Morning
Every Monday at 8 AM in your local timezone, CIM sends your weekly digest — one document summarizing everything meaningful your monitored competitors did in the past seven days. It's structured as a per-competitor brief: a short narrative at the top, followed by per-source highlights ranked by significance, followed by evidence links.
The AI narrative doesn't just describe — it interprets. It connects signals across sources, suggests what the changes imply for your positioning, and flags anything you should act on before the week progresses. Growth and Pro users also receive their digest in Slack, where each competitor gets its own thread so teams can comment, react, and assign follow-up in context.
What you see in the UI
A digest preview is available in-app at any time — you don't have to wait for Monday's email. Each digest is archived in your account, searchable by competitor, date range, and change type. Pro users can pull digest content via the API into Notion, internal tools, or battlecard workflows.
Anatomy of a Monday morning brief.
Every digest follows the same structure — scannable in two minutes, deep enough to act on.
Digest Headline
A single sentence capturing the most significant development across all your competitors this week. Designed to be forwarded verbatim.
"Competitor A dropped their free tier and raised Starter pricing 38% — likely tightening margins ahead of a repositioning."
AI Narrative (per competitor)
Two to four sentences synthesizing all detected changes into a coherent strategic read. What a good analyst would tell you in a Monday standup — written automatically, every week, for every competitor.
Per-Source Highlights
A bulleted breakdown by source type: what changed on their pricing page, what they shipped, which roles they posted, which ad headlines are new. Each bullet links to source evidence.
Significance Scores
Each change is tagged High, Medium, or Low. High items are pulled to the top of the digest regardless of source. The score is explained inline so you can calibrate your response.
Evidence Links
Every claim in the digest links to a timestamped snapshot of the source — the pricing page before and after, the job post as captured, the ad creative as it appeared. When someone asks 'how do you know?', you have proof.
Your first digest goes out Monday. Add your first competitor today.
No credit card. No configuration. No spreadsheets ever again.